Network promos are usually boring as shit. Whoring out their sexy, stick insect stars crying "Watch us! Watch us!!" is living proof that narcissism is alive and well. But the Discovery Channel has certainly gotten the promo right. Catchy tune, simple enough to fully enable all their stars regardless of singing ability, but that sticks in your head for a long time after. And DC has even launched a contest for the best fan-generated version of the ad.
And the Canadian version (just because I like Andrew Younghusband):
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